Marketing & Audience Growth

Strategic Marketing
and Brand Guidance
for Arts Organizations
& Creatives

Helping businesses, nonprofits, artists, authors, and cultural organizations build meaningful audiences through authentic storytelling.

Strat & Company

Arts · Culture · Strategy · Brand · Audience

"Together we'll create marketing that feels authentic, sustainable, and aligned with the work you're here to do."

Who I work with

Mission-Driven Businesses · Non-Profits · Entrepreneurs · Authors · Artists · Designers · Galleries · Publishers · Performing Arts · Higher Education · Healing Arts

Senior marketing expertise across every channel that drives audience growth

Audience & Brand

Audience Development & Brand Positioning

Clarifying your message, defining your audience, and building a brand identity that communicates the value of your work, from mission-driven storytelling to visual identity and voice.

Digital Strategy

Digital Marketing Strategy & SEO

Website strategy, SEO and organic discoverability, content marketing, and email, building sustainable digital presence that grows your audience without relying on paid media alone.

Paid Media

Paid Media & Campaign Development

PPC, paid social, and integrated campaign planning across platforms. Strategy-led execution for launches, events, fundraising, and awareness campaigns designed to maximize ROI.

Leadership

Marketing Leadership & Team Mentorship

Fractional CMO and marketing director engagements providing executive leadership, vendor management, CRM strategy, analytics and reporting, and hands-on team coaching.

Featured Collaboration

Milestone Graphics Fine Prints

Supporting brand storytelling and digital presence for one of the oldest fine art printmaking studios in Connecticut, where artists and master printers collaborate to create limited-edition works through lithography, intaglio, and relief.

Fine art printmaking studio at Milestone Graphics, New Haven CT
Artist working with etching tool at Milestone Graphics printmaking studio
Artist book by Nomi Silverman produced at Milestone Graphics

Featured Packages

Engagements designed to move fast and create lasting results

Audience Growth Intensive

Starting at $3,500

A focused strategy session for creative organizations ready to reach more of the right audience.

Schedule a call

Ideal for organizations that need experienced guidance before investing more time or money into marketing. Together we'll evaluate your current digital presence and identify your highest-impact opportunities for growth.

What you'll receive

Comprehensive website review
Messaging & positioning
Audience growth strategy
Email marketing guidance
Content strategy
SEO & discoverability
Marketing priority roadmap
Written action plan

Creative Brand & Platform Roadmap

Starting at $2,000

Build a professional presence that reflects the quality of your creative work.

Schedule a call

For authors, artists, performers, and creative professionals preparing for their next chapter, whether launching a book, pursuing gallery representation, seeking speaking opportunities, or repositioning your career.

What you'll receive

Brand positioning
Personal messaging
LinkedIn optimization
Biography refinement
Website recommendations
Content strategy
Audience-building plan
90-day visibility roadmap

Fractional Marketing Director

From $4,500 / month

Executive marketing leadership without hiring a full-time executive.

Schedule a call

For organizations ready to accelerate growth with experienced strategic guidance. As your strategic marketing partner, I'll help you align your audience, messaging, digital presence, campaigns, and long-term marketing priorities while supporting your internal team.

Services may include

Marketing leadership
Strategic planning
Campaign development
Website strategy
Audience development
Email & CRM strategy
Analytics & reporting
Team mentorship
Vendor management

Ready to begin

Reach more of
the right audience.

About

Executive strategy.
Creative soul.

I combine executive-level marketing experience with a genuine appreciation for creative work. My background includes leading digital marketing initiatives across global organizations, higher education, consulting, and agencies.

With more than 15 years of experience, I bring senior strategy with a collaborative, creative approach, helping organizations clarify their message, improve digital experiences, and connect with new audiences.

Today I'm especially passionate about supporting books, publishing, arts organizations, cultural institutions, and creative professionals making meaningful contributions to their communities.

LinkedIn

A thoughtful approach

You won't receive a generic marketing playbook. Every recommendation is grounded in your mission, your audience, and your goals.

Together we'll create marketing that feels authentic, sustainable, and aligned with the work you're here to do.

Let's build an audience that grows with your work, not around algorithms.

1:1 Coaching

A thinking partner
for your next chapter.

Build the confidence and clarity to show up, speak up, and be known for the work you're here to do.

Navigating the discomfort of visibility and online presence
Career and business direction
Clarity and momentum around next steps
Support through life, career, and creative transitions
Building a public presence that actually feels like you
Book a session

Online · 1-Hour Sessions

Session options

Pay as you go
$150
No commitment required — book one session at a time and return whenever you need
3-session package
$400
Build momentum across three sessions at your own pace
5-session package Best value
$600
Buy 4, get the 5th free — for those ready to do the work

Schedule

Book a free discovery call

No pitch. A conversation about your work, your audience, and where you want to go.