Marketing & Audience Growth

Marketing that earns
attention and trust.

Helping businesses, nonprofits, artists, authors, and cultural organizations build meaningful audiences through authentic storytelling.

Marketing for businesses 1:1 coaching

Strat & Company

Strategy · Brand · Audience · Growth

"Together we'll create marketing that feels authentic, sustainable, and aligned with the work you're here to do."

Who I work with

Makers & Manufacturers · Health & Wellness Providers · B2B Companies · Mission-Driven Brands · Nonprofits · Arts & Culture ·

What I do

Senior marketing expertise across every channel that drives audience growth

Audience & Brand

Audience Development & Brand Positioning

Clarifying your message, defining your audience, and building a brand identity that communicates the value of your work, from mission-driven storytelling to visual identity and voice.

Digital Strategy

Digital Marketing & Search Optimization

Website strategy, GEO/AEO/SEO and organic discoverability, content marketing, and email, building sustainable digital presence that grows your audience without relying on paid media alone.

Paid Media

Paid Media & Campaign Development

PPC, paid social, and integrated campaign planning across platforms. Strategy-led execution for launches, events, fundraising, and awareness campaigns designed to maximize ROI.

Leadership

Marketing Leadership & Team Mentorship

Fractional CMO and marketing director engagements providing executive leadership, vendor management, CRM strategy, analytics and reporting, and hands-on team coaching.

Featured Collaboration

Milestone Graphics Fine Prints

Supporting brand storytelling and digital presence for a fine art printmaking studio, where artists and master printers collaborate to create limited-edition works through lithography, intaglio, and relief.

Fine art printmaking studio at Milestone Graphics, New Haven CT

Etching press in the Milestone Graphics printmaking studio

Artist book by Nomi Silverman produced at Milestone Graphics

Craft &
Commerce

Clients of
Strat & Co.

Issue 01

Craft & Commerce, Issue 01

Engagements designed to move fast and create lasting results

Audience Growth Intensive

Starting at $3,500

A focused strategy session with deliverables for businesses ready to reach more of the right audience.

Schedule a call

Ideal for businesses or organizations that need experienced guidance before investing more time or money into marketing. Together we'll evaluate your current digital presence and identify your highest-impact opportunities for growth.

Services may include

Comprehensive website review

Messaging & positioning

Audience growth strategy

Email marketing guidance

Content strategy

SEO & discoverability

Marketing priority roadmap

Written action plan

Creative Brand & Platform Roadmap

Starting at $2,000

Build a professional presence that reflects the quality of your creative work.

Schedule a call

For authors, artists, performers, and individual professionals preparing for their next chapter, whether launching a book, launching a practice, seeking speaking opportunities, or repositioning your career.

Services may include

Brand positioning

Personal messaging

LinkedIn optimization

Biography refinement

Website recommendations

Content strategy

Audience-building plan

90-day visibility roadmap

Fractional Marketing Director

From $4,500 / month

Executive marketing leadership without hiring a full-time executive.

Schedule a call

For organizations ready to accelerate growth with experienced strategic guidance. As your strategic marketing partner, I'll help you align your audience, messaging, digital presence, campaigns, and long-term marketing priorities while supporting your internal team.

Services may include

Marketing leadership

Strategic planning

Campaign development

Website strategy

Audience development

Email & CRM strategy

Analytics & reporting

Team mentorship

Vendor management

About

Executive strategy.
Creative soul.

I combine executive-level marketing experience with a genuine appreciation for creative work. My background includes leading digital marketing initiatives across global organizations, higher education, consulting, and healthcare clients.

With more than 15 years of experience and an MFA in Creative Writing, I bring a collaborative, creative approach, helping organizations clarify their message, improve digital experiences, and connect with new audiences.

Today I'm especially passionate about supporting businesses, organizations, and individuals doing meaningful and impactful work in their communities.

A thoughtful approach

You won't receive a generic marketing playbook. Every recommendation is grounded in your mission, your audience, and your goals.

Together we'll create marketing that feels authentic, sustainable, and aligned with the work you're here to do.

Let's build an audience that grows with your work, not around algorithms.

1:1 Coaching

A thinking partner
for your next chapter.

Build the confidence and clarity to show up, speak up, and be known for the work you're here to do.

Navigating the discomfort of visibility and online presence

Career and business direction

Clarity and momentum around next steps

Support through life, career, and creative transitions

Building a public presence that actually feels like you

Book a session

Online · 1-Hour Sessions

Session options

Pay as you go

$150

No commitment required — book one session at a time and return whenever you need

3-session package

$400

Build momentum across three sessions at your own pace

5-session package Best value

$600

Buy 4, get the 5th free — for those ready to do the work

Marketing that earns
attention and trust.